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Arguing long COVID is being downplayed, an advocate has launched this St. John’s billboard

A new billboard has popped up along a prominent road in St. John’s, warning people of the long-term effects of COVID-19 and to take precautionary measures.

The Topsail Road sign — which says “Long COVID ruins lives. Mask up” — was organized not by health officials, but a group concerned about the impact of the disease.